USEFUL GUIDES

SELLING GUIDE

Sell your Altea property the smart way

Selling process guide

The complete guide to sell your property

This Altea sellers guide provides clear, reliable and practical insight into every stage of the property sale process. It covers legal and financial considerations, market strategy and professional best practices, ensuring that your sale is conducted correctly, efficiently and with minimal risk.

Selling your home in Altea becomes significantly easier and faster when you follow a structured and well-managed process. This guide outlines a complete, step-by-step approach based on more than 45 years of professional experience, guiding you from selecting the right agent and preparing your property, through marketing, negotiation, contract signing, notary completion and post-sale tax obligations.

Key questions every international buyer usually asks

Clear and simple answers to guide you through the process:

Legally, you are entitled to sell your property in Altea without using a real estate agent. However, achieving a secure sale at the best possible price is a very different matter. A professional real estate agent adds value at every stage of the transaction.

First, an experienced local agent provides a realistic market valuation, based not on advertised prices but on verified sales data and real market demand. This avoids the two most common mistakes made by private sellers: overpricing, which delays the sale, and underpricing, which results in unnecessary financial loss.

Second, a professional agent offers strategic marketing and presentation, including high-quality professional photography, accurate and compelling property descriptions, targeted international exposure and qualified buyer screening. In a market like Altea, where many buyers are foreign, visibility and credibility are essential.

Third, an agent protects you during negotiation. Buyers negotiate professionally; without experience, sellers often concede more than necessary or mishandle key stages of the process. A skilled agent negotiates objectively, safeguards your interests and helps achieve the best possible terms.

Most importantly, an experienced agency provides legal and procedural security. Property sales in Spain involve complex documentation, tax obligations, urban planning checks and strict deadlines. Errors can cause delays, financial penalties or even failed transactions. At ALTEAINVEST, our in-house legal team ensures that all documentation is correct and that the sale proceeds smoothly and safely.

Finally, a professional agent saves you time, stress and risk, managing efficiently enquiries, viewings, negotiations and paperwork.

The value of utilising the services of an agent throughout the sale process cannot be overstated. A experienced profesional agent brings his knowledge, expertise, and professional network to the table from the beginning, ultimately raising the success rate of any sale.

In short, a experienced real estate agent is not an expense, but an investment in security, efficiency and results.

When selecting an agent in Altea, look for proven experience, a strong reputation, deep local market knowledge and sound legal and urban planning expertise.

Key questions to ask include:

  • How many properties have you sold in Altea?
  • How do you determine my property’s market value?
  • How many properties are you currently handling?
  • What is your success rate?
  • How will you manage and qualify viewings?

A professional agent should provide transparent valuations, evidence of recent comparable sales, detailed information about the Altea market and a clear breakdown of all costs and taxes before listing your property.

ALTEAINVEST is not a standard real estate agency. We offer:

  • Over 45 years of experience, established in Altea since 1979
  • Deep local market knowledge supported by verified sales data
  • In-house legal and tax professionals at no additional cost
  • All marketing created and managed internally, with costs covered
  • A comprehensive service covering valuation, negotiation and completion
  • A selection of serious buyers with their NIE ready and funds prepared, not just curious onlookers
  • Professional liability insurance for your peace of mind

Property transactions can involve unexpected legal, fiscal or urban planning issues. Thanks to our experience and our in-house legal team, ALTEAINVEST is able to identify, manage and resolve problems efficiently, protecting our clients’ interests and keeping the sale on track.

Our approach is based on transparency, expertise and long-term trust.

The listing agreement defines the type of listing, duration, asking price, commission structure and payment terms.

Altea operates under an open market system, meaning you can list your property with several agencies. This is viable for those willing to be in active communication with various agents. If you choose this option:

  • Actively control how agencies promote your property online
  • Periodically review your property's exposure on portals such as Idealista
  • Consider preparing your own marketing assets to share with all agencies, ensuring consistent quality

Exclusive listing: The Altea market includes many intermediaries whose role is limited to showing properties. At ALTEAINVEST we operate differently and that is why many home owners choose an exclusive listing with ALTEAINVEST. The advantage lies not in exclusivity itself, but in service quality, availability, market knowledge, negotiation skills, and proven experience.

A competent agent should have solid legal, urban planning and tax knowledge, particularly for complex or high-value transactions, so that he can advise you on issues of vital importance when selling your home. Complex transactions require profesional advisors capable of identifying risks before they arise and structuring solutions efficiently.

Advantages of an exclusive sales mandate:

  • Your property becomes the primary focus with dedicated marketing efforts
  • Consistent branding and pricing
  • The agent works alongside you throughout the marketing process for personal input
  • The agent controls all marketing and viewing actions on your behalf
  • Uniquely marketed with bespoke branding rather than various formats from different agencies
  • Avoids miscommunication such as different prices appearing on different portals
  • The property appears more exclusive to viewers, gaining more attention and recognition

Choose one trusted main agent and let him coordinate the entire process for you, acting as your single point of coordination, working with trusted professionals and other agents when necessary, always protecting your interests.

The true market value of a property is not based on what you paid for it years ago, nor on automated online estimates. It is determined by verified recent sales, current demand, location, orientation, condition and legal situation.

Be realistic about pricing: Be careful when comparing your property's price with other listings online, as advertised prices can sometimes be quite far from the actual selling prices agreed upon.

Don't rely solely on online valuation tools or property portals because online valuation tools and property portals provide only general estimates, often based on asking prices rather than real sales. They cannot take into account the specific characteristics, legal status or market nuances of your property.

A professional valuation carried out by an experienced local agency offers accuracy, credibility and strategic pricing, which are essential for a successful sale.

At ALTEAINVEST, valuations are based on:

  • Real transaction data from the Land Registry
  • Comparable properties actually sold in your area
  • Our in-depth knowledge of the Altea and Costa Blanca market

This ensures a realistic and competitive asking price, designed to attract serious buyers and achieve the best possible result.

A legally secure sale requires a thorough review of documentation, including:

  • Land Registry extract (Nota Simple)
  • Energy Performance Certificate
  • Occupancy or habitation certificates
  • IBI and community payment certificates
  • Urban planning and building compliance documentation
  • Relevant tax documentation
  • Plans and technical reports if required by buyers

ALTEAINVEST in-house legal team ensures all documentation is complete and compliant before proceeding.

When selling a property in Spain, sellers should be aware of:

  • Capital gains tax on profit (if applicable): the difference between your net sale result (minus costs like agency fees) and your total acquisition cost (including purchase price, taxes, notary fees, and documented improvements)
  • Non-resident tax withholding
  • Plusvalía municipal
  • Mortgage cancellation costs (if any)
  • Agent and legal fees

3% Retention for non-resident sellers: When a non-resident sells, the buyer withholds 3% of the sale price and pays it to the tax office as an advance. This is not an additional cost, it's a retention: if you have no pending debt, you will get it back.

ALTEAINVEST provides free legal and tax guidance, allowing sellers to plan accurately and avoid surprises.

You can find more information about costs and taxes payable when selling a property in our Selling Taxes Guide.

Effective marketing is critical to achieving a successful sale. Proper preparation, professional presentation and targeted exposure significantly increase results.

With an exclusive listing, there is often a higher investment in marketing, which can increase the likelihood of a sale. Better marketing means better exposure and more attention on your property.

Professional marketing typically includes:

  • Professional photographs and videos
  • Multilingual property descriptions
  • International property portals
  • Social media promotion
  • Property tours published on platforms like YouTube
  • Bespoke mailings to targeted clientele
  • Compelling written descriptions in several languages
  • Targeted digital marketing campaigns

At ALTEAINVEST, we do more than list properties. We help sellers:

  • Define the most effective sales strategy
  • Improve presentation to enhance appeal and value
  • Arrange professional high-quality photography and accurate descriptions
  • Advise on small improvements that can significantly impact buyer perception

Proper preparation often results in faster sales and better offers.

Presentation directly impacts value.

Before any marketing: The house must be physically prepared. Ensure the house is immaculately presented for photographs and videos. If there is any work being done on the property, this must be finished before any marketing actions take place.

Preparing your home:

  • When posible, remove personal items such as photographs, jewellery, and toys
  • Remove decorative pieces that are very personal to your taste
  • Remove worn-out pieces of furniture that could tarnish your home's finished look
  • Create a snagging list to check for minor faults (paint chipping, leaks, heating issues)
  • Ensure all appliances, hot water, and electricity are in working order
  • If needed, invest in a fresh coat of paint and floor polishing
  • Consider hiring a cleaning before viewings

Preparing your home is arguably the most important and demanding step in the sales process. The better your property is presented, the higher the chances of increasing its value and attracting more buyers.

Complete your inventory: Finalise your property's inventory before viewings, as it can affect the outcome of negotiations. From experience, sales can fall through if inventory and extras are not in line with what was initially agreed. Make sure all items included in the sale are clearly documented.

Viewings are the first decisive moment in the sales process. A well-managed viewing strategy significantly increases the likelihood of receiving serious offers.

Before the first viewing:

  • Let your agent know what you love most about your property
  • Highlight the elements you would like the agent to emphasise during viewings
  • Run through the property with your agent so he knows everything about it

Professional agencies like ALTEAINVEST ensure that:

  • Only qualified and genuinely interested buyers visit the property
  • Viewings are properly scheduled and well coordinated
  • The property is presented in its best possible condition
  • Key features and value points are highlighted honestly and effectively
  • Provide feedback on all viewings

Why you should not attend viewings:

  • As the homeowner, you are emotionally connected to your property and could over-enthusiastically sell the house
  • You could overwhelm potential buyers with irrelevant information
  • Potential buyers won't feel comfortable expressing concerns if you are present
  • Your agent is trained to show and sell a house professionally

What buyers look for: Serious buyers often request second viewings ideally at different times of day, such as in the evening. Second visits give them a new perspective and help confirm if the property feels right. Buyers also often drive around the communities independently to get a real sense of the area and atmosphere.

Negotiation is one of the most sensitive phases of the sale. Buyers usually negotiate strategically, and without experience, sellers may accept unfavourable terms without realising it.

During this phase, your agent's knowledge and experience come to the fore. A professional agent:

  • Evaluates the seriousness and financial capacity of the buyer
  • Protects your interests objectively and professionally
  • Manages offers and counteroffers strategically
  • Avoids emotional decision-making
  • Seeks the best balance between price, timing and conditions

At ALTEAINVEST, negotiations are guided by real market data and decades of local experience, ensuring the best achievable outcome for the seller.

Evaluating offers: A good agent will not obligate you to accept a specific offer but rather guide you through your options and offer professional advice. The highest offer is not always the best offer: the most serious, prepared buyer often represents a safer transaction.

An agreement should be clear on:

  • The price.
  • What's included: furniture, fixtures, extras.
  • The payment schedule.
  • The expected completion timeline.

Upon acceptance of an offer, a Deposit Contract (Arras) is signed, tipically involving a 10% payment of the purchase price. For security and neutrality, we recommend these funds be held in a notary, lawyer or a reputable registered API escrow account.

The contract must clearly state:

  • Price and payment deadlines
  • Notary signing date
  • Documentation the seller must provide (bills and receipts for IBI, water, electricity and gas supplies, energy certificate, etc.)
  • Tax responsibilities
  • Furnishing/contents agreements
  • Any other agreed terms

Legally, both parties retain a right of withdrawal, subject to financial penalties. If you (the seller) terminate the sale, you must return double the 10% deposit to the buyer. If the buyer pulls out, he loses his deposit. In practice, withdrawals are rare and usually occur only in exceptional circumstances.

Thanks to its in-house legal team, ALTEAINVEST prepares and/or reviews all contracts, ensures legal compliance and protects sellers from hidden risks or unclear clauses. If the agent you choose lacks legal training or experience, we recommend hiring a lawyer for this stage to revise contracts and ensure everything proceeds smoothly.

Once the initial deposit contract is signed and all legal prerequisites are met, your agent or lawyer will walk you through the completion process.

The transaction culminates at the Notary’s office, where the Public Deed of Sale is executed. At the notary, the buyer, seller, and notary sign the purchase deed. Agents and/or lawyers are usually present. Ownership and money change hands at the same moment. If there is a mortgage, the bank signs a separate mortgage deed at the same time.

The gold standard for payment in these transactions is a Spanish Banker’s Draft or OMF Transfer (a real-time, irrevocable bank-to-bank movement of funds) ensuring speed and security.

Sometimes multiple drafts or OMF are needed: one for the seller, one for the bank if a mortgage needs cancelling, and one for agent fees that are deducted from the purchase price.

The sale does not end at the notary’s office. Post-sale matters are equally important, especially for non-resident sellers.

Your agent should ensure all utility contracts (water, electricity, internet) are properly transferred out of your name. Failure to do this can result in you receiving bills after you no longer own the property.

After completion, sellers may need assistance with:

  • Capital gains tax and non-resident tax declarations
  • Plusvalía municipal payment (local capital gains tax)
  • Transfer of documents and final administrative steps

ALTEAINVEST continues to support sellers until all obligations are correctly completed.

With over 45 years of experience and more than 2,000 successful property sales, we understand the dynamics of the Altea real estate market supported by our own in-house legal and tax advisors, ensuring peace of mind and optimal results for property owners.

Our knowledge of buyer expectations, property values across residential areas, and local procedures allows us to provide a consulting service based on facts, expertise, and proven results.

Local knowledge and international reach. We combine extensive local market insight with an international network, enabling us to market your property effectively to a wide audience, both locally and abroad.

Professional guidance at every step. If you are considering to sell your property in Altea, we can advise you on pricing, marketing strategies, and all aspects of the sales process ensuring a smooth, secure and successful transaction.

FOR SELLERS

Selling Taxes in Altea

SELLING TAXES GUIDE

FOR OWNERS

Owning Property Taxes in Altea

OWNING PROPERTY TAXES GUIDE

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